The Team

	Amil Tolia BSc (Hons) Managing Director Amil had the idea for Reference Tree whilst working towards his CIMA qualification. Whilst studying he thought about how useful it would be to have the chapters he needed available online. Having had a look around, Amil decided to make it happen. Amil’s background is in management consultancy having worked at Deloitte Consulting from 2004 to 2008. He graduated in 2004 from UMIST with a BSc(Hons) degree in Management.
	Hugh Carling BA (Hons) Liveline – Sales & Marketing Director Having completed his Media and Business degree from the University of Manchester back in 2001, Hugh launched the online fantasy music game `Dream Band’ and has been working online marketing ever since. He founded digital agency Liveline in 2006 and has worked to deliver great projects for the likes of Diesel, Puma, Paypal and Innocent Drinks. His favourite colour is orange.
	James Bebbington BSc (Hons) Liveline – Technical Director James has been working with the web since 1995. Having graduated with a BSc in Computation from the University of Manchester in 2000 he has worked for a wide range of clients from start-ups to multi-national blue chips. With a wide range of experience he is equally at home with client or server-side technologies. His most recent endeavour has been wordia.com.
	Ben Smith BA (Hons) Mohu™ – Creative Director Ben started his career designing sites for the likes of Sony, EMAP and Philips – leading to him being featured in a .NET magazine profile in March 2007. Never one to be pigeon-holed, his understanding of the development processes and technologies powering the web afford him the unusual luxury of being able to drift in between the design and development worlds. With a strong focus on interface design he adds a valuable insight to the Reference Tree design and build.