Do you know how your Students feel?

I mean: Do you know how they really feel about their degrees?
I found this page on Facebook, it had 21,100 fans (far more than many degree related pages), and many of the comments on it were about exam stress, a lack of engagement in subject matter AND most concerningly a view that the degree is [...]

Knowledge Sharing

Knowledge is only worth having if you can share it

Meta-Conversations

What grade of information do you need?
Reflecting on the last week, I realised that we always, though not consciously, make choices on what levels of information we require and importantly, what levels and quality of information we think­ others need from us.
Whilst speaking and communicating with potential investors, depending on the type (known), risk appetite [...]

view from the top of the tree

Running your own show…
….would be a lot harder if it was easy
Reference Tree has been growing over the past few weeks and months, and with it I (amil) have been growing too. From a team of 1 we now have about 8 working full/part time on the Reference Tree. Each one has talent and skills [...]

The Days Are Just Packed – But I don’t do anything

There is never enough time!
I have just been chatting with friends who are all heading to or are just starting bachelors and masters programmes, and what struck me is the genuine excitement and motivation to go to University to party (of course) but mainly to study their chosen subjects.
These are individuals who have read much [...]

Making it Happen

The importance of knowing rather than believing
I have just had a great conversation with a potential publishing partner, the representatives on the phone were interested in the concept and stated that they look forward to seeing it happen as we move forwards. The impressions I obtained, was that there is a belief that this is [...]

Marketing Online The Smart Way

Interactive Integrated Marketing (Courtesy of Aaron Savage of Interactive Mix Limited)
Interactive Mix Limited’s Aaron Savage spent a couple of hours with myself (Amil) and Nayan (the Intern) yesterday. He took us through how he would recommend that we market Reference Tree, and how, something not explained too well elsewhere, the various types of marketing one [...]