Meta-Conversations
March 6, 2010 by amil.tolia
Filed under Featured, View from the Top of the Tree
What grade of information do you need?
Reflecting on the last week, I realised that we always, though not consciously, make choices on what levels of information we require and importantly, what levels and quality of information we think others need from us.
Whilst speaking and communicating with potential investors, depending on the type (known), risk appetite [...]
Welcome to February 2010
February 2, 2010 by amil.tolia
Filed under News Updates
First there is a thought of a Tree, then there is a Tree, then we launch the Tree into the World
Reference Tree started 2010 well with great strides forward in all aspects of the business. We are working towards preparing for the year the Reference Tree goes live.
Our development team are working away, and we [...]
Making it Happen
July 3, 2009 by amil.tolia
Filed under Company, Publisher Relationships, View from the Top of the Tree
The importance of knowing rather than believing
I have just had a great conversation with a potential publishing partner, the representatives on the phone were interested in the concept and stated that they look forward to seeing it happen as we move forwards. The impressions I obtained, was that there is a belief that this is [...]
Marketing Online The Smart Way
June 24, 2009 by amil.tolia
Filed under Company, View from the Top of the Tree
Interactive Integrated Marketing (Courtesy of Aaron Savage of Interactive Mix Limited)
Interactive Mix Limited’s Aaron Savage spent a couple of hours with myself (Amil) and Nayan (the Intern) yesterday. He took us through how he would recommend that we market Reference Tree, and how, something not explained too well elsewhere, the various types of marketing one [...]